From SEO Design Solutions… Interesting:
There are three stages to managing keywords for an SEO campaign. The steps are (1) research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position and whether or not rankings digress as a result of neglect.
Search Engine Optimization Keyword Management
The Three Stages of Keyword Acquisition:
* The original spike
* The roll over affect
* The comeback
Managing these three stages (frequency, stability and trust) are critical in maintaining buoyancy in the search engine result pages. You are either (1) breaking into a new SERP from scratch with a new keyword (2) improving the rankings for a previous keyword or (3) defending your position from others. Continue reading “Search Engine Optimization Keyword Management” »
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